Unchaining Your Business

Creativity. It takes a lot of it to take a failing business and turn it around. At some point you have to step back and wonder whether your business was ever viable to begin with. Of the obvious answer is no, maybe it's time to cut your losses and move on. But, many businesses are very viable and what you have to offer is desirable to your customers. One of the biggest complaints I hear customers expressing is how they wanted a certain product or service but didn't know that the business offering it exited or was so conveniently located to them.

Social media may not be the solution for you or your business and although for many corporations spending millions a year on teams of so called Social Media experts the costs seem justified, it remains to be seen, but that's why you should find a way to get on and stay on the bigger sites like Twitter and Facebook for very little cost to your and your business. Many times you can do it for free for just the time investment. But, there are too many little reasons you should be involved in Social Media in some way. It's the next best thing to word of mouth.

Social Media And Your Corporation

More and more businesses are using Social Media sites like Facebook and Twitter. And the results are there if you know what you're doing. Now, many corporations use social media to interact, sell and raise brand awareness. Below is an info-graphic suggesting that Social Media is becoming an ever-growing tool used by large and small businesses. 


Courtesy of: MBA Programs

An Honest Sales Pitch for Once

It's no secret that millions of people around the world are using Facebook and Twitter. Your next client could very well be looking for you on these sites. Local businesses and individuals may be looking for your service or product and not even know you exist. Your current customers would appreciate an easy way to keep in touch with you that's included into a platform they're using anyway. 


Freation Media is not a big firm that's trying to get you to spend hundreds or thousands of dollars every month to keep a constant social media presence. I started this business on a basic notion; that people would appreciate a simple and basic way to keep a social media presence and have someone respond to the community when needed. There's no need for all the fancy graphics and toys that huge companies employ to get your attention. It's simple; you have a service or product that you provide, your current customers and many prospective local customers are currently using Facebook and Twitter, so the task is basically to maintain an honest presence on these online communities and forums and let your service or product self itself; and yourself.


This is where we come in.


Our services start at a mere $40 per month to manage a Twitter account, and $100 per month to manage a Facebook page.


Here's how it works; we simply update your accounts with tweets every day or two based on things that you'd like us to talk about, promote and news and information regarding your industry. We will also respond to questions(how you'd like us to), comments(how you'd like us to), jokes(how you'd like us to) and be as naturally inclusive as possible to your online community, the way we answer and respond is how you'd want us to respond. If you have accounts already that's fine, and if you don't, we will open them and set them up, and you will still maintain total control. Because after all this is your identity


And of course nothing is set in stone, because you have to shine through these accounts and place an honest image of who you are and what you do out there for everyone to see. This is not the aggressive act of promotion. This is telling the world what you do and how well you do it, then letting them find you and communicate with you through as many mediums as possible. We are just here as a service that will save you some time every month from having to do all of this yourself.

Why hiring a Social Media Manager is The Right Choice For You And Your Business.

Time - While it's not tough to manage your own social media accounts for your own business, it is time consuming. Wouldn't you rather dedicate your time to working for new and existing clients? In this sense it's worth it to pay someone to manage a couple of your accounts. 

Reputation - Now this also goes back to having time. When you hire a social media manager, those managers have the time to respond and also manage your reputation should problems arise with an unhappy client. It's their job to continuously check your accounts and messages and respond how you would like them to when customers have complaints, complements or questions.

Reach - With constant monitoring and updating, your brands' reach should grow consistently leading to greater marketing opportunities and sales. Your social media manager will work to increase your followers and fans in a targeted manner. This will create a lot of exposure for your brand and company.

Competition - There is a very good chance that your competitors already have a social media management firm updating and tracking at least two accounts for them(Facebook and Twitter). It's in your best interest at this point to at least consider doing the same, especially if you're business focuses on genuinely solving a problem that people have or if you provide a service. 

...and last but not least:

Community - Social media's main focus is connecting people, building a strong community around your brand will ensure that in the future your company grows and stays relevant. Word of mouth is still the strongest form of marketing and social media gets people talking even if it's through their fingers on a keyboard.